Stop Renting Attention. Start Owning It.
AdButler’s Robert Janes lays out the case for owning your audience, launching your own media network, and finally reclaiming control from middlemen who’ve had their hand in your pocket for too long.
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AgentMark Says AI-Enabled Ad Ops Means Less Dashboard Wrangling, More Decision-Making
Wentao Xiao, co-founder and CEO of Cactivate, started the company to help small brands get the most out of their customer acquisition campaigns. But the company evolved into an AI-powered campaign optimization solution.
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Can’t Knock the Hustle: Inside AdMonsters Ad Ops Dream Team
Amid tech disruption and publisher shakeups, these eight ad ops pros have the kind of hustle you can’t stop. Meet the AdMonsters Dream Team of 2025.
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Why Publishers Matter In A World of AI
Generative AI threatens the very future of the open web and the publishers that sustain it, but there can be a future where publishers thrive by recognizing what they offer that AI cannot.
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Dark Traffic: How Undetected Ad Blocking Is Costing Publishers Billions
A new dark traffic study from Ad-Shield reveals 976M users are blocking ads without detection—and 57% didn’t choose to.
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How Gannett’s Kara Chiles Aims to Turn AI Experiments Into Real Value for Readers and Advertisers
For this edition of the AdMonsters' Publisher Spotlight, Kara Chiles, SVP of product management at Gannett and the USA TODAY Network gives a deep dive on the publisher's AI strategy.
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What Is Bid Throttling And How Can Publishers Use It Effectively?
Bid throttling is publishers’ strategic response to this overwhelming flood of bid requests and the need for more precise inventory management.
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Into the Signal: Redefining Media Quality
Media quality is no longer a guessing game. From ad-to-content ratio to carbon impact, new signals are giving publishers and buyers a clearer picture of value—and it’s changing the way programmatic works.
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Streamline or Stumble: Inside Bloomberg’s Big Restructure
Bloomberg laid off about a dozen staffers as part of a global restructuring effort—a notable move for a company that many have seen as a steady force in an unpredictable media economy.
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Don’t Wait for the DOJ—Fix the Ad Stack Now
The DOJ is taking on one of the most powerful players in digital advertising. In its high-profile antitrust case against Google, the DOJ argues that the tech giant used its dominance across the ad tech stack to suppress competition.
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