AdMonsters Leadership Forum: A Summit for Digital Advertising Operations Leaders AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology. AdMonsters Leadership Forum will bring together 35 of the most senior leaders in online ad operations in a unique peer to peer round table discussion format.…
Read MoreSee also: Sponsorship — Agenda Leadership Forum EU IV will be held , at the in AdMonsters Leadership Forum: A Summit for Digital Advertising Operations Leaders AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology. AdMonsters Leadership Forum will bring together 35 of the most…
Read Moresee also: sponsorship — agenda Leadership Forum EU II will be held , at the in AdMonsters Leadership Forum: a Summit for Digital Ad Operations Leaders AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology. We are expanding our unique peer-to-peer best practices forum to…
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It may have been so in the past, but for today’s publishers, exchanges should not be seen simply as a platform for selling your non-guaranteed inventory. They are fast becoming a solution to enable you to further develop your business whilst helping to maximise your sell-through rates and increase your…
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The following is a continuation of a post written by Hugh Evans recapping a presentation at Publisher Forum EU 12 in June. The real nuts and bolts of what we wanted to cover in our presentation was still to come – the operational challenges that inevitably come along with a…
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This June, a colleague and I were kindly invited to present at AdMonsters’ 12th European Publisher Forum in Prague. We jumped at the chance to speak, and felt we had some important issues to raise surrounding mobile advertising operations; an area so far sparsely covered by any of the major…
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We asked Martin Kelly, co-founder of Infectious Media and our keynote speaker at the Network Ad Ops Forum in London July 15th to summarize his presentation: The next big shift in the market is coming and the industry needs to be prepared. Just as auction model platforms have revolutionised and…
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Sweeping generalization time: Publishers focus direct sales efforts on maintaining a $20 CPM and when they can't sell it, throw those impressions to remnant networks and hope they get a $1 CPM for it. As I said, it's a sweeping generalization, but most publishers continue to struggle with getting CPMs…
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This past Wednesday we co-hosted with IASH our first Network Ad Ops Forum in London and I think everyone would agree it was a great success. Considering that it was a first time event and over 70% of the attendees were attending their first Admonsters event, it was great to…
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This past Thursday AdMonsters had our 2nd Ad Ops 360 event in the US. Ad Ops 360 is a special event for us because it's an extension of our training programs and instead of a room full of senior Ad Operations leaders, we have junior and middle level ad ops…
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