As we've been approaching our Online Technical Forum this Thursday April 23rd at 11am EST, the response that I've received about this particular topic has been very interesting. For many, there is great interest in somehow moving the ball on this issue. For others it's a foregone conclusion that publishers…
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When selecting an ad platform, publishers must chose between selecting an ASP solution or hosting an in-house solution. For in-house solutions, publishers must also decide if they are going to build it or buy it. Here are some key considerations when entertaining an in-house ad serving platform. In-house solutions require…
Read MorePeter Naylor, SVP of NBC Universal referenced John Lennon's lyrics "Nobody told me there'd be days like these" during his keynote presentation at AdMonsters' 20th Publisher Forum in New Orleans last week. The fact that we are in uncharted waters certainly permeated the entire event, but everyone was focused on…
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Our 20th US Publisher Forum kicks off this weekend and I've been working with the members and sponsors on their presentations, helping develop what I think will be a 'best ever' event for us in New Orleans. Our speakers have done an amazing job of producing their presentations as all…
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All advertisers want to deliver the right message to the right audience. Agencies are looking for new and better targeting options and publishers who are creative can win their business. At eHarmony, we can target online ads based on a combination of over 260 separate demographic, psychographic and interest-based data…
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Surprise! Your company just released a new ad-supported product without the knowledge of ad operations. Better hurry and get those ad tags deployed, so you can get rid of those blank ad spaces! To avoid this unwelcome turn of events, it is essential to take proactive management of the whole…
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I went to one of my traffickers to get the scoop on a major campaign that had been canceled. "Yeah," he said, "the cancellation order just came through. No reason given." I started to walk away when he said, "I knew it wasn't going to work anyway." He then went…
Read MoreOutsourcing is increasingly under review by many publishers for all aspects of their business, including ad operations. If you do decide to go with an outsourcer, one of the major challenges is designing and implementing the service level agreement, or SLA. The SLA is meant to define success metrics, help govern…
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Two documents by Pubmatic came out yesterday that are of interest to Ad Operation teams. The Q4 2008 AdPrice Index is helpful as a gauge for publishers on what returns they should be seeing from their network efforts - outsourced or not. The numbers compared to a year ago just…
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The coming of a new year brings out the prognosticators in full force and there are plenty of predictions for what's coming in 2009 out there. The difference this year versus prior years is the size and degree of the disclaimers that come with these predictions. Never have I seen…
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