Search results for apachesolr_search/ActionScript 3
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ADM-NL-20210218-AdMonsters Weekly
AdMonsters February 18, 2021 What Pubs Really Want From SSPs As the imminent death of third-party cookies and Google’s push for FLoC creates new headaches, publishers want to know that every SSP they work with has their back and that they are navigating the changes together. What’s more, they…
Read MoreIn Defense of the Privacy Sandbox
February 16, 2021 Google's Privacy Engineer Defends Sandbox Ads for Weapons Spike Around the Capitol Riots Big Tech Finally Paying Pubs For Content? Clubhouse Craze Google Engineer Defends Privacy Sandbox Plans While the imminent death of third-party cookies has not been exaggerated, Google’s proposed suite of privacy-minded tools for advertisers,…
Read MorePublisher Forum Fall San Diego
Publisher Forum is coming to beautiful San Diego, CA, November 7-10. Join your community for 3.5 days of peer learning, networking, beaches views, and more.
Read MorePublisher Forum Summer
Publisher Forum is coming to beautiful Vail, Colorado, August 22-25. Join your community for 3.5 days of peer learning, networking, mountain views, and more.
Read More🌯 Google Revenue up, Despite Pandemic; NY Times Getting 20% of Rev From First-party Data; Ad Tech Consolidation Acceleration
February 10, 2021 Google Ad Revenue Up, Despite Pandemic NY Times Unlocks First-party Data Revenue Ad Tech Consolidation Nation Around the Water Cooler Google Ad Revenue Up, Despite Pandemic Image sourced from While global ad spending no doubt took a substantial hit in 2020, Google’s parent company Alphabet posted record…
Read MoreADM-NL-20210211-AdMonsters Weekly
AdMonsters February 11, 2021 What Do Smart Collaborative Data Solutions Between Pubs and Third-Party Data Providers Actually Look Like? It can’t be overstated how much of a hit in revenue publishers took in 2020. In its “Outlook for Data-Driven Marketing and Advertising in 2021” report, Winterberry Group estimates the…
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