AdMonsters February 20, 2025 From SEO to GEO: How AI Search is Reshaping Digital Visibility AI-driven search tools like Perplexity and Deep Research streamline product research, raising questions about the future of specialized review sites, impulse buys, and SEO. As Google integrates AI further, publishers must adapt to Generative Engine…
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Live sports streaming offers brands a rare mix of massive reach and brand safety, but the growing complexity of platforms and social issues requires careful navigation. Rob Rasko, CEO of The 614 Group and President of The Brand Safety Series, explores how advertisers can secure their brand while scoring with…
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This year, we at AdMonsters are honored to announce Stephani Estes as a Keynote Speaker for the Sell Side Summit, held in Fort Lauderdale, Florida, March 9-11, 2025. We caught up with Estes to talk about her career journey and what keeps her invested and motivated to succeed.
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Super Bowl LIX went beyond the splashy commercials to showcase a live experiment in how the ad ecosystem is shifting. Armed with data from AD-ID, EDO, XR, Zappi, AdImpact, and expert insights from industry leaders like Amy Leifer of DIRECTV Advertising and Sarah Lewis of ShowHeroes, we dug into this…
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Contentious election cycles are the best times to pull back on ad campaigns, right? Not so, found the Wall Street Journal. Last October, the publisher offered performance guarantees for campaigns that ran in the lead-up to the election.
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Google’s move to enable IP-based targeting for CTV marks a major shift in digital advertising, raising privacy concerns regulators call fingerprinting. Mateusz Jedrocha, Chief Product Officer at Adlook, examines how this strategy impacts user autonomy, regulatory scrutiny, and the future of the ad tech ecosystem.
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Another IAB Annual Leadership Meeting has passed. One thing that rang loudly and clearly in Palm Desert was that adaptation isn’t optional—it’s survival. Whether it was the Trade Desk’s Jeff Green sounding the alarm on the open internet, General Motors’ Shenan Reed (New IAB Board Chair) championing advertising’s role in…
Read MoreAdMonsters February 6, 2025 AdMonsters Sell Side Summit Host Albert Thompson on Leading with Intellectual Curiosity For Albert Thompson, intellectual curiosity is essential above all else.Thompson will bring his signature curiosity to the inaugural Sell Side Summit in Fort Lauderdale, Florida, March 9-11, 2025. He'll serve as host, guiding…
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As one of the most important nights of the year in the music industry, the Grammys pulls in millions of viewers vying to see their favorite artists perform and potentially win history-making awards. For brands, it means they can reach users who fully engage with their TV screens.
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Content theft is rising, and publishers must proactively protect their intellectual property. Alice Ting, VP, Content Partnerships, at DMG Media, outlines four key strategies—legal, technical, revenue, and industry collaboration—to safeguard digital content in 2025 while maintaining accessibility and monetization.
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