When selecting an ad platform, publishers must chose between selecting an ASP solution or hosting an in-house solution. For in-house solutions, publishers must also decide if they are going to build it or buy it. Here are some key considerations when entertaining an in-house ad serving platform. In-house solutions require…
Read MorePeter Naylor, SVP of NBC Universal referenced John Lennon's lyrics "Nobody told me there'd be days like these" during his keynote presentation at AdMonsters' 20th Publisher Forum in New Orleans last week. The fact that we are in uncharted waters certainly permeated the entire event, but everyone was focused on…
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All advertisers want to deliver the right message to the right audience. Agencies are looking for new and better targeting options and publishers who are creative can win their business. At eHarmony, we can target online ads based on a combination of over 260 separate demographic, psychographic and interest-based data…
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I went to one of my traffickers to get the scoop on a major campaign that had been canceled. "Yeah," he said, "the cancellation order just came through. No reason given." I started to walk away when he said, "I knew it wasn't going to work anyway." He then went…
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This past October was my first opportunity to attend an AdMonsters in Europe and my expectation is that I'd find European ad operation teams dealing with similar issues as we do in the US, but I was excited that perhaps it would present some unique ideas and approaches to these…
Read MoreNick Denton, CEO of Gawker Media, has his own take on what online ad spend will look like in 2009 and it's not pretty. It's a compelling argument and gloomier than anything else I've read. But with this bad news, Denton also provides a plan - something most ad spend…
Read MoreIn our last update we provided some highlights from Bowen's talk at DPAC II early last week about the need for renewed and increased focus on operational excellence in online ad operations. Later in the week we attended the fourth annual IAB Ad Operations Summit, held October 30, 2008, at…
Read MoreBowen Dwelle, founder and CEO of AdMonsters, spoke at the second Digital Publishing and Advertising conference (DPAC II) on Tuesday, October 27, 2008 in New York on the need for a renewed focus on operational excellence. In his presentation, "Operations Reality Check", Bowen incorporated themes from the conference: continued growth…
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