Search results for brand safety

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Jack Myers and Rob Beeler at OPS NY Part 4 – Paywalls

We knew when developing the agenda for OPS that we couldn't just have operations people say that ops was sexy. We needed an icon in the industry to help drive that point home and end the day with everyone buzzing about all the great things operations is. We were extremely…

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Back to Basics or the Mobile Advertiser’s Dilemma

John Wanamaker, oft considered the father of modern advertising, is attributed with saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.  Nearly a century later, the technologies and medium used for advertising have changed, but his observation is often still evident.…

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Advertising Transformed: The Solution

Editor's note - continued from Part One: Advertising Transformed: The Publisher's DilemmaTo solve this dilemma, publishers must transform their advertising operation. Publishers must integrate print, web, and all other advertising divisions into a single unified operating system. A complete advertising solution sells, packages, manages, traffics, optimizes, tracks, and bills advertising—all…

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More details on the release of adBrite Audience Manager

A couple weeks ago we featured a Leading Operations Online post from Iggy Fanlo, CEO of adBrite, a display and video ad exchange. The post discussed the need for publishers to provide transparency and work with ad exchanges.This week adBrite annouced the availability of Audience Manager. Read the press release.…

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OPS Markets

The London Film Museum   AOP UK, IAB UK, IPA, and ABC join OPS: Markets as Associate Sponsors and support our community.Announcing the first live event to discuss: Xaxis: WPP/GroupM's new audience buying companyKeynote Address "A New Direction Forward" by Jakob Nielsen, Managing Director GroupM UK InteractionIndustry leaders fill the programme:Paul Vassallo, Head of Online Trading…

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OPS Markets

The Metropolitan PavilionBreaking News & UpdatesOPS: Markets was a huge success. Thank you to everyone who attended and our sponsors for supporting AdMonsters.Speaker and Session Lineup - Take a look to remind yourself.A unique, one-day conference for digital advertising leaders focused on operational excellence in an audience driven marketplace.About OPS:…

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Removing the Barriers to Growing Online Media Spend: Transparency

Over 75% of Americans regularly spend time online. All savvy marketers realize that digital is the fastest growing component of their marketing strategy.However online media spend has grown at a much slower rate than consumer growth in time spent online, why is this?There are two clear reasons for the lag…

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OPS – London I

Grange St Pauls, London OPS is for online advertising leaders. Tackle the big issues and learn to leverage operations for increased profitability. Breaking News & Updates  Ben Wood MD, iProspect to replace Louisa Wong for iProspect's session Significant discounts available from our Associate Sponsors: AOP UK, IPA UK, OPA EU…

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What you need to know about Semantic Ad Targeting

The Semantic Web is a visionary concept which has been gaining traction over the last decade. According to the World Wide Web Consortium (W3C), an international community with a stated mission to lead the web to its full potential, the semantic web provides a common framework that allows data to…

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