The London Film Museum AOP UK, IAB UK, IPA, and ABC join OPS: Markets as Associate Sponsors and support our community.Announcing the first live event to discuss: Xaxis: WPP/GroupM's new audience buying companyKeynote Address "A New Direction Forward" by Jakob Nielsen, Managing Director GroupM UK InteractionIndustry leaders fill the programme:Paul Vassallo, Head of Online Trading…
Read MoreThe Metropolitan PavilionBreaking News & UpdatesOPS: Markets was a huge success. Thank you to everyone who attended and our sponsors for supporting AdMonsters.Speaker and Session Lineup - Take a look to remind yourself.A unique, one-day conference for digital advertising leaders focused on operational excellence in an audience driven marketplace.About OPS:…
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Over 75% of Americans regularly spend time online. All savvy marketers realize that digital is the fastest growing component of their marketing strategy.However online media spend has grown at a much slower rate than consumer growth in time spent online, why is this?There are two clear reasons for the lag…
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Article provided by Kent Wakeford, President and Co-founder of AdSafe Media; Matthew Scott, Director of Marketing of AdSafe Media In 1736 Ben Franklin, championing the need for volunteer fire brigades after a series of disastrous fires, coined the phrase “an ounce of prevention is worth a pound of cure”. To…
Read MoreGrange St Pauls, London OPS is for online advertising leaders. Tackle the big issues and learn to leverage operations for increased profitability. Breaking News & Updates Ben Wood MD, iProspect to replace Louisa Wong for iProspect's session Significant discounts available from our Associate Sponsors: AOP UK, IPA UK, OPA EU…
Read MoreThe Semantic Web is a visionary concept which has been gaining traction over the last decade. According to the World Wide Web Consortium (W3C), an international community with a stated mission to lead the web to its full potential, the semantic web provides a common framework that allows data to…
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Editor's note: This article originally appeared on DIGIDAYDaily.Mitch Weinstein is the Vice President, Director of Digital Ad Operations at UM/J3, where he oversees trafficking, reporting, and overall campaign management and implementation. He focuses on the latest in ad serving and targeting technologies, ensuring that clients are maximizing their budgets, reaching…
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AdSafe launched an ad verification platform for ad networks and publishers called the AdSafe Network Monitor®. Read the press release. We asked Kent Wakeford of AdSafe a few questions about the new product.To date “Ad-Verification” services have primarily been used by Agencies and Brands. How do you foresee this product…
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Edward Montes is EVP, Managing Director of Havas Digital US, the interactive network of Havas Media. He develops and leads Media Contacts US and Canada, managing MC staff in New York, Boston, San Francisco, Chicago and Toronto. Prior to Havas Digital, Edward worked at Yahoo! Inc. where he was Director…
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Publishers struggling to tell their ad networks from their ad exchanges and their DSPs from their agency trading desks have a new tool to help them keep pace with the sub-sectors of the online advertising world. In response to frequent customer requests, Improve Digital (the largest European sell side platform,…
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