A Multi-Screen Approach to Making Mobile Work

Poster child or black sheep? The industry can’t seem to make up it’s mind about the true value of mobile, even though consumers continue to flock towards it. Is doing “mobile” enough to help publishers succeed? What makes monetization on mobile tick? Join Marc Theermann, Head of Mobile Platform Sales at Google, in a discussion on how the industry can succeed with a multi-screen approach to make mobile work.