Machines Need People – Turning Traffickers into Tuners and Troubleshooters

To date, advertising automation has vowed to deliver scalable efficiency—but it often comes with a new level of sophistication in daily maintenance by ad-operations professionals. Recent developments in big data and programmatic buying deliver on the true promise of “automation without the hassle” during execution. Hear how these automation platforms are transforming the role of ad operations from “trafficker” to “strategic tuner and troubleshooter” while creating new advertising solutions for publishers.