Augmented Reality Gets Real

With each advance in advertising technology, we move further away from broadcasting to consumers closer to directly connecting marketers and consumers. Martina King, former Managing Director of Aurasma, will examine how burgeoning tools such as digital cinema and augmented reality are accelerating this transition. In addition, Claire Valoti, MD of O2 Media, will join Martina to discuss how mobile will become the ad medium for the next decade and how the combination of technology with the mobile device will engage a new audience.