The ad tech industry is experiencing a serious case of déjà vu. Google announced that it will no longer fully eliminate Chrome's third-party cookies by the end of this year. But what does the industry think? We asked 17 ad tech thought leaders for their points of view, and here's what…
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Twenty-twenty was a pivotal year for digital advertising. Reeling from George Floyd's death, media and advertisers committed to inclusion, including promises to spend at least 2% of ad dollars with diverse-owned publishers.
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Last year, Possible emerged as the first conference to headline AI, and this year, it extensively focused on the application of AI. The event united diverse viewpoints across media, communication, ad tech, and MarTech industries. Stepping away from New York and immersing ourselves in a new environment with varied perspectives…
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What happens when an AI company uses all of the English text on the Internet to train its chatbots and still needs more data? Five New York Times reporters found that AI companies—Open AI, Google, Meta, among others—will do whatever it takes to tap into ever-greater data pools, even if…
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AdMonsters April 11, 2024 Cookies Crumbled: An Expert Roadmap for Thriving in Marketing’s New Era With no one-size-fits-all solution, marketers need a strategic approach. Despite all the doom-and-gloom news out there, cookieless marketing will be better, and there are practical strategies advertisers can implement now to prepare for third-party…
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Streaming’s rise is drastically changing TV consumption, and cable companies are pivoting to join the revolution. Like many other cable programmers, AMC Networks faces cord-cutting obstacles, declining linear viewership, and reduced ad revenue as brands shift to streaming platforms. In response, AMC developed a streaming distribution system to complement cable…
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The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. Several strategies are emerging, many of which prioritize users’ first-party data in exchange for something they find valuable, like access to exclusive content. Many are turning to contextual advertising and ID-based solutions to…
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With no one-size-fits-all solution, marketers need a strategic approach. Despite all the doom-and-gloom news out there, cookieless marketing will be better, and there are practical strategies advertisers can implement now to prepare for third-party cookie deprecation.
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At the beginning of the year, we covered Compliant's US Publisher Compliance Index, where they revealed that 90% of US Publishers share consumer data without their consent. To follow up, I chatted with Barnard to delve into the intricacies of compliance within the digital media industry.
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In November, former Revolt Founder Sean "Diddy" Combs stepped down from his role in the company after several plaintiffs filed sexual assault lawsuits against him. Despite this, Revolt has succeeded by continuing to diversify its content and understanding its core audience.
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