Is there more of a need for ad servers to support SSL

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Published by: Beth Frutkin , Ad-iD, us
Published on: July 21, 2010

I recently came across an issue and I have been wondering if this is something other people also have run into.
While putting ads up on a website that was an SSL site, we realized that because the site was secure and the ads weren't, a user was getting a warning message to let them know this. As I was looking for a solution to this I noticed that there are very few ad servers that support SSL. One of the ad servers that does NOT support it is DART.
Is this something that should be a top issue for ad servers to address?

Comments

#1 Beth Frutkin - July 29, 2010

DART does not offer an SSL solution... After an extended conversation with them, they told me that its on their list of upgrades for the future.

#2 Rhys Brett-Bowen - July 26, 2010

Most adservers do support SSL and will even call in other files securely (if uploaded in to them) when you change to a secure adcall (https instead of http) - I know FFA does this and quite a few other servers. The problem is that sometimes HTML is uploaded behind the adtags and the trafficker has put in non-secure calls to files or hardcoded them in, so it's the HTML that was put in that needs to be changed, not the adtag or the adserver.

#3 Kenji Kawakami - July 23, 2010

Hi,

I believe DART does support SSL - see this article http://www.google.com/support/dfp/bin/answer.py?hl=en&answer=136784 and this one http://www.google.com/support/dfp/bin/answer.py?hl=en&answer=150328.