Publishers and Audience Extension
“To secure the type of results our clients need and expect, we need to be able to reach more of the market,” says Tom Schager, Director of Digital Sales at Chicago Tribune Media Group.
We discuss why the Tribune and other publishers are turning to audience and reach extension tools in part one of our audience extension series. http://www.admonsters.com/blog/publisher-audience-extension-part1
What are your thoughts on audience extension tools in the publishing world; and, will success of reach extension in the publishing world make these tool more desirable on both the buy and sell side?
To Learn More, Join Us At
Bring your questions as Gavin discusses his new feature story on video viewability – and some of the follow-up pieces in the works – on Monster Radio this Friday at 3 pm. This broadcast will also be recorded and posted for later viewing.