Network Cookie reporting

Published by: Nathan Girvan , Future Publishing, uk
Published on: August 2, 2010

Does anyone know of an effective way of reporting on what cookies have been dropped by any of the advertising on a network?

If so is the data listed manageable/decernable in regard to detecting the origin of any of the cookies?

Comments

PubMatic is all over this. Data Firewall was created specifically to give pubs total transparency into who is dropping pixles on their site and how much revenue contribution the pixel dropper is giving. In other words... it's to prevent data leakage. Here is coverage in WSJ and AdExchanger.com.

http://blogs.wsj.com/digits/2010/09/28/a-tool-to-help-sites-monitor-web-...

http://www.adexchanger.com/the-sell-sider/its-not-about-data-leakage/

PubMatic is all over this. Data Firewall was created specifically to give pubs total transparency into who is dropping pixles on their site and how much revenue contribution the pixel dropper is giving. In other words... it's to prevent data leakage. Here is coverage in WSJ and AdExchanger.com.

http://blogs.wsj.com/digits/2010/09/28/a-tool-to-help-sites-monitor-web-...

http://www.adexchanger.com/the-sell-sider/its-not-about-data-leakage/

The Media Trust has an effective method for tracking upstream data tracking pixels, cookies, etc and works with publishers, networks and yield managers providing this precise service. www.themediatrust.com

I hate pushing product in these forums, but you can also take a look at Adometry, just announced a product for publishers that monitors all calls, and will also identify cookies, include Flash cookies and HTML5 storage.

Hello Nathan,

I am unsure how they do this, but Krux Digital suggest they offer "Monitor 3rd and 4th party pixel, cookie, and data collection activities; quantify revenue exposure and latency impact".

http://kruxdigital.com/

Clive

Are you trying to understand cookie coverage?

you can only read cookies on the same domain - so it's not possible to see cookies for other people coming to your website, although you can check your own.

Rocket Fuel