I'm looking to provide some of my clients with some industry standards to develop some benchmarks for campaigns. We are an agency with a wide range of clients form many industries, and I was wondering if anyone knew of some interesting sites that publish data on click-through... Any Ideas? Any adservering companies with interesting blogs?
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This Meetup brings together several premium publishers to explain how creative-facing initiatives sync into typical operations workflow and delve into the tools and processes required. Are there standards that can be applied across screens and platforms? How does operations handle scaling and the integration of viewability metrics and technollogy? Can creative efforts be efficiently tied to programmatic? But most important: how do you optimize performance?