Implementing DFP and Salesforce
I saw this topic bandied about several times over the past few years. I just went through a project to port data from DFP into Salesforce using their updated API, and our chief architect provided some instruction (with code) how to go through the validation, authentication (refresh token) and logging for Salesforce.
Helpful for developers, and as we completed the integration, we're learning more about the capabilities and drawbacks of the DFP API.
To Learn More, Join Us At
The game has changed: publishers are mastering the tools of private marketplaces and open RTB to push out holistic programmatic programs. At the same time, native advertising programs are driving interest and revenue from advertisers, but present new challenges in terms of bridging technologies and workflow. How do publishers strap these programs together to maximize their revenue potential?
WhitePages’ Eric Meixner and Jeff Mayer join will share their experiences in this fast-changing environment and discuss what’s required for next-generation stack optimization and management.