How Does Multi-Screen Work For You?
Check out our latest piece on multi-screen, featuring prominent presenters from our 2012 AdMonsters Screens event in London: http://www.admonsters.com/blog/digital-strategy-intersection-anytime-any...
What are some of the challenges you've met in implementing multi-screen? What are some of the advantages? And, why should publishers, advertisers and content developers move to a multi-device model?
To Learn More, Join Us At
The game has changed: publishers are mastering the tools of private marketplaces and open RTB to push out holistic programmatic programs. At the same time, native advertising programs are driving interest and revenue from advertisers, but present new challenges in terms of bridging technologies and workflow. How do publishers strap these programs together to maximize their revenue potential?
WhitePages’ Eric Meixner and Jeff Mayer join will share their experiences in this fast-changing environment and discuss what’s required for next-generation stack optimization and management.