FTC Do not Track

All discussions in
Published by: Sarah Kirtcheff , Yahoo!
Published on: December 3, 2010

Hello Monsters,

There have been several articles this week about a possible "Do Not Track" measure.

Here are the articles from today:

Consumers should have 'do not track' option for behavioural ads, says US regulator

House Meets to Discuss Do-Not-Track, John Kerry to Propose Privacy Bill

FTC's 'Do Not Track' Could Doom Web Marketing

 

I wanted to hear your thoughts and see if we can start a discussion about what this could really mean for the industry. What do you think? What's your reaction?

Comments

#1 Louise Romanis - December 13, 2010

The UK IAB Behavourial Targeting Council are meeting this week, 15th Dec so there may well be an update after this re UK/EU developments and the "icon project". The US are ahead of the game though with testing in process already as I understand it. The IAB produced this site http://www.youronlinechoices.com/ which gives consumers info if anyone is interested.

#2 Sarah Kirtcheff - January 3, 2011

Thanks!