Fixed Placement Reservation Tool

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Published by: Catherine Robinson , Tribune Interactive
Published on: February 21, 2012

Hi Monsters -

Tribune currently uses an in-house tool to manage our fixed placement reservations for display advertising. It is less flexible than we would like, and very limited in reporting. Is anyone using a vendor-supported tool for this purpose, that they are happy with? Any suggestions would be welcome.

Thanks in advance!

Catherine Robinson
Tribune Digital

Comments

#1 Tom Mannion - February 22, 2012

Hi Catherine,
At INVISION we have impression weighting enabled in our DFP integration which would allow you to sell SOV for the permissible (by DFP) ad types which we also map to your system. To be certain that we can help you, I would like to get a better understanding of what reporting you are looking for. Any lines sold as SOV would be available for reporting in our system. Happy to discuss this with you further.
Tom

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