We are a publisher who will be launching on DSM in the coming months. I am looking to learn how other companies have configured their DSM workflow. How many seats do you have? Do sales people work within DSM, or is it a set of sales planners/assistants? Any information or learning you can share would be helpful.
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This Meetup brings together several premium publishers to explain how creative-facing initiatives sync into typical operations workflow and delve into the tools and processes required. Are there standards that can be applied across screens and platforms? How does operations handle scaling and the integration of viewability metrics and technollogy? Can creative efforts be efficiently tied to programmatic? But most important: how do you optimize performance?