DFP In-Stream Inventory Measurement

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Published by: Brendan Dowling , Multi Channel Network, au
Published on: March 1, 2011

Hey folks,

Anyone around have some suggestions on how to generate an accurate forecast against serving things like pre-rolls with Doubleclick in-stream?

It looks like it only forecasts based on actual delivered video as opposed to forecasting on all possibile chances of delivery. Using a 1x1 to get it to count the chance also seems to break it.

Its been suggested to me to run house inventory as a video format...which i really don't want to do given the premium nature of the inventory (and the higher cpm associated with it)

Has anyone come up with a solution for this problem? I can base forecasts on streams that I track elsewhere, i'd rather it was pushing the right inventory numbers out though.

Cheers,
Brendan

Comments

#1 Max Saltonstall - March 9, 2011

Guidelines and best practices for DFP Forecasting with video can be found in the help center article here: http://www.google.com/support/dfp/instream/bin/answer.py?answer=156930.

Hope that helps,
Max Saltonstall
Google Product Manager for DFP In-Stream

#2 Nigel Edmund-Jones - March 2, 2011

We use a piece of xml counting code (several placements, each targeted to different to regions in DFP) for instream pre-roll geo reporting with DFP and Brightcove players:

<?xml version="1.0" encoding="UTF-8" standalone="yes"?>

Set it up as a custom creative in a house ad, targeted to the pfadx DFP tag in your video players.
Sorry, you'll have to pay for the impressions as house ads with DFP!

So, if you've got, say, one campaign running with capping, trying to max out the inventory, reporting on the xml counting code will tell you what the difference in impressions was between max available inventory and the capped delivery amount.

Try it and see if it works for you.
If anyone else has a better (ie free of ad-serving costs) solution, please chip in.

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