DFP In-Stream Inventory Measurement
Anyone around have some suggestions on how to generate an accurate forecast against serving things like pre-rolls with Doubleclick in-stream?
It looks like it only forecasts based on actual delivered video as opposed to forecasting on all possibile chances of delivery. Using a 1x1 to get it to count the chance also seems to break it.
Its been suggested to me to run house inventory as a video format...which i really don't want to do given the premium nature of the inventory (and the higher cpm associated with it)
Has anyone come up with a solution for this problem? I can base forecasts on streams that I track elsewhere, i'd rather it was pushing the right inventory numbers out though.