Breaking into Ad Ops/ Training in NY

Published by: John Mass , John Mass Inc, us
Published on: February 2, 2012

I am in trying to make the switch from Print to Digital but my current position is ending in about 2 weeks. Currently I am in the Digital Marketing Dept. Within the NFL but not much ad traffic is done and I have been using my other skills. So rather asking for a lead to job, Yet I will not turn down any lead! I want to know how most of you did get your job.

From my interviews most Ad Ops people seem to be in their 20's and early 30's. So with my 20+ years of Print/Project Managemnt skills I'm curious on how you learned. Or got your break ?

Comments

#1 Dmitry Itkes - March 28, 2012

Hi John,

I have met a person in similar situation about a year ago. She was let go from a large agency that was switching from all print to print/digital due to lack of tech/online skills. We met while taking a flash class and she asked me to show her what digital ad ops was about and the ad servers.
She had many years of experience in print ad operations, which is helpful in terms of processes and detail orientation. Though she needed to learn the jargon and the technologies behind digital ad ops. After several training sessions, she revised her resume to include the new terminology and actually got a job at the same agency through her contact there by presenting herself as both print and digital savvy ad operations person.
Please drop me a line if would like to discuss in more detail

Best

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