Best ad server for ad network?

Published by: Dee ,
Published on: February 10, 2014

Hello,

I've used many ad servers for handful of sites but what is the best for over 500 sites?

A few things I'm looking for-

I need the publisher reporting to calculate correctly and in real time. Need to separate premium vs. non premium and fill %
Able to run rich media, high impact, video and mobile. We run a lot of skins and roadblocks.
Competitive separation
Keyword, zip code, time of day and all other basic targeting
Responsive tags
rank priority based on CPM also SOV
Implementation of 3rd party data
Integrates with sales force
Audit of ad tags

Thanks,
Deidra

Comments

Hi Dee - if you put out a RFP, it'll help get the sales teams ready to show you what best they can offer. I'd suggest looking at an ad server that uses ad id's, but support functions and parameters still; keyword, key-value, group, et al. I know AdJuggler and AdTech were great in my experience for handling the ad network demands. I could be wrong, but I think AppNexus may even be able to handle the demands as well. All depends on the full strategy.

Hi Deidra,

I read your requirements for the Adserver implementation. Kindly check our response below.

1.I need the publisher reporting to calculate correctly and in real time. Need to separate premium vs. non premium and fill %
Our Response:
We have the reporting features for publisher in real time and could you give additional details on the premium concept?

2.Able to run rich media, high impact, video and mobile. We run a lot of skins and roadblocks.
Our Response:
Off course, It will support for Web, Mobile and Video. We also have the option to make change the template.

3.Competitive separation
Keyword, zip code, time of day and all other basic targeting
Our Response:
We have the Keyword, Zipcode, Time, Behavioral, Contextual, Re-Targeting and some other basic targeting in our Package.

4.Responsive tags
Our Response:
Our Adserver product will support all the ad tag.

5.rank priority based on CPM also SOV
Our Response:
We have the Pricing model CPM and could you explain more on SOV?

6.Implementation of 3rd party data
Our Response:
kindly mentioned the 3rd party tool, In-order to integrate with our Ad server package. Right now, We have ad exchange in our Package and check the below URL
http://www.openxservices.com/openx-installation/ad-network-modules/djax-...

Our company Djax(Dream Ajax) Adserver Technology solutions have wonderful products including ERP based on your requirements and kindly check the couple of URLs below.
http://www.djaxadserver.com/
http://www.openxservices.com/

Our Customers recommended our products on Linkedin so i request you to check the below URL.
http://www.linkedin.com/company/openx-services/djax-adnetwork-for-openx-...
http://www.linkedin.com/company/openx-services/mjax-mobile-ads-platform-...

I'm always willing to respond to any queries on your side either
over phone or by email.

Regards,
Arunkarthik
dJax Adserver Technology solutions
Email:arunkarthik.c@dreamajax.com

Salesforce integration with Smart AdServer is possible of course.

For further details, feel free to contact Romain Job based in New York : rjob@smartadserver.com

I would recommend AdZerk or SmartAdServer for network stuff. Nobody else makes it easy to get tags to the publishers based upon their needs.

AdZerk - www.adzerk.com

SmartAdServer - www.smartadserver.com

Rainey
www.oncalladops.com

Nativo.NET is The best one.
It has everything you nerd and The Ads will look 100% native.
by Carlos Mota

Not sure about the Salesforce integration but what about Adzerk.com?

Rocket Fuel