Banner Heat Mapping
AdXpose used to offer heat mapping for banner clicks, but that service is no longer offered after they were acquired by comScore. Does anyone know of another vendor or an ad server that provides heat mapping? I know there are numerous options for websites, but I'm looking for banners only.
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This Meetup brings together several premium publishers to explain how creative-facing initiatives sync into typical operations workflow and delve into the tools and processes required. Are there standards that can be applied across screens and platforms? How does operations handle scaling and the integration of viewability metrics and technollogy? Can creative efforts be efficiently tied to programmatic? But most important: how do you optimize performance?