Admob fill rate discrepancies
We have mobile app running with google admob interstitials. Admob itself is claiming to have 99-100% fill rate, but in fact after looking at the impression to requests, its more like 58%. We don't have any house ads running and there aren't any other ad networks mediating.
Is anyone else having this problem or know how to overcome it?
To Learn More, Join Us At
This Meetup brings together several premium publishers to explain how creative-facing initiatives sync into typical operations workflow and delve into the tools and processes required. Are there standards that can be applied across screens and platforms? How does operations handle scaling and the integration of viewability metrics and technollogy? Can creative efforts be efficiently tied to programmatic? But most important: how do you optimize performance?