Ad Serving Over HTTPS
Is anyone serving ads in an https environment? I am looking to gain more information on how this is affecting client relations and indirect ad serving. We understand there is a lower indirect demand for secure ads, and that we would need to go back to our direct advertisers and request secure tags, if we proceed with https. Would love to hear anyone else's experience.
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This Meetup brings together several premium publishers to explain how creative-facing initiatives sync into typical operations workflow and delve into the tools and processes required. Are there standards that can be applied across screens and platforms? How does operations handle scaling and the integration of viewability metrics and technollogy? Can creative efforts be efficiently tied to programmatic? But most important: how do you optimize performance?