Bridging the Gap: Direct & Programmatic

Click Here to watch a Recording of our Oct. 15 webcast, ‘Bridging the Gap: Direct and Programmatic’

Marketers don’t want just branding or performance – they want both and it’s up to publishers to serve both needs. This often requires pubs  to bridge the gap between their direct sales efforts and their programmatic channels. Federated Media’s Walter Knapp, COO, and Chris Eberle, SVP and GM, Business Operations, will share how they have positioned themselves to help marketers on both the top and bottom of the sales funnel. They’ll specifically talk to their unique content or “native” marketing offerings as well as how they manage and optimize programmatic deals.

About Walter Knapp:

Walter is the Chief Operating Officer at Federated Media Publishing. In this position, Walter is responsible for publisher recruitment, advertising yield management, and exchange / RTB (real-time bidding) media across Federated Media.

With more than 20 years of business and operations management, Walter has been an investor as a Partner and Principal for two very successful venture capital funds. He has also built and led large field organizations for two public companies, Novell and Cambridge Technology partners. Walter regularly speaks about monetization and data strategies at industry events covering both online publishing and advertising.

About Chris Eberle:

As SVP and GM, Business Operations, Chris Eberle is responsible forpricing, packaging, ad operations,and demand operations across the Federated Media Exchange (FMX) and Federated Media Conversation (FMC) platforms, as well as content strategy and margin management.

Previously, Chris worked with AppNexus where he held the role of Vice Present, Global Accounts. In this position, he led sales and relationship management for strategic clients and partners worldwide, including Facebook, AOL, eBay, Google, Yahoo!, Zynga, Netflix, and others. Prior to joining AppNexus, Chris was Vice President and Head of Revenue Operations for Meebo, Inc., which was acquired by Google in June 2012. Chris also spent over a decade with AOL/Advertising.com in a number of senior roles across sales, ad operations, and client services.

About Jason Witt:

Jason is Operative’s Chief Revenue Officer responsible for top-line revenue growth and retention. Prior to Operative, Jason ran his own advisory firm that catered to a variety of communications and mediaclients across both traditional and emerging platforms. Jason was also the Senior Vice President of Global Revenue at Fox Interactive and founder of MySpace Studios, a marketing, advertising and product development division of Fox. Between 2005 and 2009, Jason served in several executive roles within MTV Networks, including Senior Vice President roles within both Affiliate and Ad Sales and founder and General Manager of Digital Fusion. Early in his career, Jason held leadership positions at AOL focused on content programming, business development and commerce platform development. Jason holds an undergraduate degree in Economics from Yale and a graduate degree in law from Columbia University.