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Date:
Time: 9:00am to 5:00pm
registration opens at 8:30am; enjoy breakfast until 9:00am
Location: ()
Fee: $ (includes course materials, lab fees, lunch and refreshments)
Registration: Enroll online

Course Description:
This one day course was developed to provide ad operations professionals from publishers, ad agencies, ad networks and other companies with a high level overview of the key activities required to manage a campaign and the fundamentals around effective media optimization.

The course will begin with an overview of campaign management and a basic understanding of media optimization and its importance to the success of a campaign and then go into deeper discussion about identifying under-performing placements and/or ads, understanding performance and managing conversion optimization, utilization of reports to make necessary recommendations on program and placement reallocations, identifying and troubleshooting problems with ads and other issues that can cause under-delivery.

Who Should Attend?:
This course will be beneficial to account coordinators and account managers who have been in their role for more than 6 months and/or other ad operations staff seeking to expand their knowledge.

Benefits of Attending:

  • Learn how to manage and optimize an Insertion Order during a campaign flight
  • Identify under-performing placements or ads
  • Recognize click-thru's and manage conversion optimization
  • Using reports and tools to make necessary recommendations on program and placement reallocations
  • Learn how to quickly identify problems with placements and ads
  • Best practices on how to convey information to clients and stakeholders

    Course Concepts:
  • Fundamentals on effective campaign management
  • Monitoring and optimization
  • Identifying and resolution to common issues
  • Reporting
  • Troubleshooting
  • Career development


    About the Instructor:


    Virgil Waters has 10 years experience focused on Internet Advertising, Marketing, Search and Web Technologies, and comes from an IT background with over 18 years software development and implementation experience. Virgil has worked extensively with DART Enterprise 6.5, custom commercial ad-serving, search, behavioral targeting, rich-media and ad operations work-flow solutions.


    Enroll online


    • Register