Training - 201: Campaign Management & Optimization
New York, NY | May 13, 2008
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|Time:||9:00am to 5:00pm
registration opens at 8:30am; enjoy breakfast until 9:00am
|Fee:||$ (includes course materials, lab fees, lunch and refreshments)|
This one day course was developed to provide ad operations professionals from publishers, ad agencies, ad networks and other companies with a high level overview of the key activities required to manage a campaign and the fundamentals around effective media optimization.
The course will begin with an overview of campaign management and a basic understanding of media
optimization and its importance to the success of a campaign and then go into deeper discussion about
identifying under-performing placements and/or ads, understanding performance and managing conversion
optimization, utilization of reports to make necessary recommendations on program and placement reallocations,
identifying and troubleshooting problems with ads and other issues that can cause under-delivery.
Who Should Attend?:
This course will be beneficial to account coordinators and account managers who have been in their role for more than 6 months and/or other ad operations staff seeking to expand their knowledge.
Benefits of Attending:
About the Instructor:
Virgil Waters has 10 years experience focused on Internet Advertising, Marketing, Search and Web Technologies, and comes from an IT background with over 18 years software development and implementation experience. Virgil has worked extensively with DART Enterprise 6.5, custom commercial ad-serving, search, behavioral targeting, rich-media and ad operations work-flow solutions.