AdMonster Meetup – San Francisco

Operation First-Party Data

October 14, 2015

5:30 pm to 8:00 pm PT

W San Francisco Hotel

As we’ve written before on AdMonsters, publisher first-party data is the oil of the digital advertising industry. However, just like with the oil industry, the money is not in drilling (i.e., gathering) but refining, and without refining the product can’t be monetized. Of course, refining first-party data is a far more complicated process than collection. 

Driving revenue from first-party data has long frustrated publishers that realize the potential well they’re sitting on. While DMPs and other tools have aided their efforts, scaled data monetization still feels elusive for many publishers. At this Meetup, sponsored by Rocket Fuel, a variety of publishers will detail their successes and challenges monetizing first-party data through audience extension, on-site segmenting, programmatic channels and more. They’ll examine pros and cons with the tools and processes currently available, and how they aim to improve their output as the space develops.

Brian Brownie
Director of US Display Operations & Programmatic Advertising
eBay

In a career that spans more than a decade in digital advertising, Brian has built strong expertise developing technology that creates relationships and engagement between brands and consumers. Brian has been part of driving the industry forward with pioneering work in rich media, behavioral targeting, video ad serving and social advertising. He has held leadership and business development positions with major technology firms serving as Director of Ad Operations and Business Development at Unicast, Director of Publisher Services at AOL and VP of Media at RockYou. In these leadership roles, he developed a solid level of expertise leading programs that are centered around how today’s marketer connects with consumers. In his current role at eBay, Brian manages advertising operations, programmatic strategy, mobile and video.

Dan Dillinger
Director, Ad Operations
Concur Technologies

Dan Dillinger is Director of Ad Operations for Concur Technologies, a leading provider of travel and expense management solutions. At Concur, Dan and his team use advertising technologies to reach and engage end users on behalf of internal stakeholders, channel partners and (in the case of the consumer facing TripIt App) advertisers. Prior to Concur, Dan spent more than 10 years as a senior leader and consultant for digital publishers, improving monetization, revenue operations and advertiser experience. Dan lives in Seattle, WA with his wife and two children.

Jarred Wilichinsky
VP Video Monetization and Operations
CBS Interactive

As Vice President of Video Monitzation and Operations at CBS Interactive, Jarred is responsible for maximizing the monetization of video advertising inventory across CBS Interactive with a particular focus on working closely with the CBS Digital brands’ sales and distribution execs to drive forward sales strategy and optimize inventory, pricing and campaign execution. Since 2006 Jarred has focused on video ad strategy and execution across CBS Interactive. 

Prior to this, Jarred held the position of Inventory Manager within CBS Digital Media. In this role Jarred served as the liaison between Sales, Ad Operations, and Finance around inventory forecasting and yield management.

CBS Interactive has always been home to Jarred when he started as a campaign manager at CBS Sportsline in June of 2004, directly out of college. Jarred is currently heavily involved with the IAB Digital Video efforts and is Co-chair of the Digital Video Technical Standard Committee. He is a graduate of the University of Florida with a Bachelor of Arts in Business Administration. He resides in San Francisco.