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Playbooks
Can You Monetize Without Cookies? Most Publishers Can’t—Yet.

Can You Monetize Without Cookies? Most Publishers Can’t—Yet.

July 8, 2025

As privacy constraints and AI-driven search upend the value of traditional signals, publishers are scrambling to keep every impression countable and valuable—especially on browsers like Safari and Firefox. But more than half admit they’re not monetizing that cookieless traffic effectively. That’s a lot of lost revenue. According to new research,…

WITH THE SUPPORT OF Intent IQ
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