The AdMonsters Team

Bowen Dwelle: Founder

Bowen founded AdMonsters in 1999 as a professional network and conference series exclusively dedicated to online advertising operations and technology. Under his leadership, AdMonsters has grown from an informal group of early pioneers to a global network of senior leaders in online media, and a continually-expanding portfolio of unique conferences and events. 

From 1998 until late 2001, Bowen served as Senior Director for Technology Strategy and Director of Advertising Technology for Terra-Lycos, following Terra's acquisition of The Lycos Network. From 1996 to 1998, Bowen was Director of Engineering for Wired Digital, leading the technical development of HotBot and other early online media properties. Bowen began his career in software as a software developer, project manager, and application architect at Compuware in 1995.

Bowen's key areas of expertise include online ad operations and technology, online media, internet application and product development, technology strategy, urban planning, and geography. Bowen is a rare, proud San Francisco native and an avid kitesurfer.

Follow Bowen on Twitter: @Bdwelle

Rob Beeler: Publisher

Rob Beeler is Vice President of Content and Media for AdMonsters and has worked in Ad Operations for over 15 years. Rob oversees the development of content for AdMonsters events and is Editor in Chief for Rob Beeler joined AdMonsters in October 2008 after nearly 10 years at Advance Internet, a leading creator of local news and information web sites across the United States. At Advance Internet, Rob started as the only Ad Operations person and developed a department of 15 people in 8 locations across the country responsible for operations, project management, business development, web analytics and financial reporting, becoming Executive Director of Ad Operations and Analytics in early 2007.

Follow Rob on Twitter: @rbeeler

Jesse Poppick: Vice President, Sales & Business Development

Jesse has been part of the digital advertising space since 1998 when he started working in digital ad operations at RealMedia. From 2002 until 2009 he managed his own outsourced ad operations and consulting firms, Ad Operations Interactive and TraffickWorks. In 2009, he joined the team at Ad-Juster Inc. as VP of Business Development, where he sold digital advertising technology to some of the world's largest digital publishers. Jesse has also held key ad operations training and sales roles at Viacom and Moat. While building strong relationships with top digital publishers and technology vendors, Jesse has developed a keen understanding of how to identify clients’ pain points and the value of providing real solutions through technology and service.  

New York City is home base for Jesse, who is the proud father of three fantastic girls. Jesse holds a bachelors of science in Ecology and a bachelors of science in Resource Conservation, as well as an almost-masters in Geography. Other areas of expertise include Viticulture & Enology, snowboarding, biking, and laying about on the warm sands of the Caribbean.

Follow Jesse on Twitter: @jpopp

Justin Loresco: Director of Business Development

As Director of Business Development for 8 Meter Media, Justin Loresco is responsible for the community development and monetization of their global conferences and media property. 

For over the past decade, Justin has amassed extensive experience in digital having been the Marketing Strategist and Sales Manager for iMedia Communications, Account Director at Crisp Branding Agency and as a Senior Advisor for Tapit! Media Group prior to their acquisition.  He majored in Sociology at the University of California at Irvine and graduated with departmental honors.  A devoted family man, Justin enjoys spending his time with his loving wife Mary, beautiful daughter Lani Aome, and lazy English bulldogs Coda and Dozer. 

Gavin Dunaway: Senior Editor

As Editor, US, Gavin Dunaway hunts down the topics on the top of ad operation pros' minds and turns them into in-depth feature articles. He also recruits industry thought leaders (typically breaking out a show-stopping musical number) to contribute opinion and educational pieces for the AdMonsters' website. In addition, Gavin contributes some sweat equity into developing content and recruiting speakers for AdMonsters' wide array of events.

Previously Gavin served as Senior Editor for interactive advertising trade news depot, and before that he held reporting and editing roles for numerous industry-related publications, including TheStreet. Gavin earned his Bachelor's at George Mason University in Fairfax, VA, where he majored in English but also studied theater and film. Goodness knows how he ever launched a career with that background.

While he was born and raised just outside of Washington, DC, he currently resides in the Bushwick neighborhood of Brooklyn because he is an unrepentant, though aging, hipster. When not diligently producing news and feature articles related to ad ops, he enjoys playing guitar so loud that the walls shake.

Follow Gavin on Twitter: @AdMonsterGavin    

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