The AdMonsters Team
Bowen Dwelle: Founder & CEO
Mr. Dwelle founded AdMonsters in 1999 as the only professional association exclusively dedicated to online advertising operations and technology. Under Mr. Dwelle's leadership, AdMonsters has grown from an informal group of early pioneers in online ad operations to a global network of senior leaders in the field.
From 1998 until late 2001, Mr. Dwelle served as Senior Director for Technology Strategy and Director of Advertising Technology for Terra-Lycos, following Terra's acquisition of The Lycos Network. From 1996 to 1998, Mr. Dwelle was Director of Engineering for Wired Digital, leading the technical development of HotBot and other early online media properties. Mr. Dwelle began his career in software as a software developer, project manager, and application architect at Compuware in 1995.
Mr. Dwelle's key areas of expertise include online ad operations and technology, online media, and publishing, internet application and product development, and technology strategy and architecture. Bowen is a rare, proud San Francisco native and an avid kitesurfer.
Matt O'Neill: President
Matt O’Neill joined AdMonsters in September 2005 after nearly 7 years at Yahoo!, Inc.. During his time at Yahoo!, Matt focused mainly on inventory management, yield management, and pricing. Between 1999 and 2003, he served as project manager for Yahoo!’s in-house inventory management and forecasting system (IMS). He also led Yahoo!’s exploration of online Reach & Frequency advertising delivery between 2000 and 2003, presenting on the topic at AdMonsters VI. Concurrently, Matt led an industry-wide initiative including agencies, ad serving companies, and publishers to explore the feasibility of a universal ad measurement system that would allow agencies and advertisers to plan, schedule, and deliver their online campaigns using traditional metrics such as GRP.
In July 2003, Matt moved to the UK to lead Yahoo!’s Pricing & Yield Management team in Europe. This involved developing company-wide policies to enforce pricing best practices, systems to generate quarterly rate cards across five countries, and reports and metrics to measure individual sales teams’ performance. While in Europe, he continued to leverage his interest in industry initiatives by helping to launch AdMonsters Europe in July 2003. Matt lives in North London with his wife Bethan.
Rob Beeler: Vice President, Content & Media
Rob Beeler joined AdMonsters in October 2008 after nearly 10 years at Advance Internet, a leading creator of local news and information web sites across the United States. At Advance Internet, Rob started as the only Ad Operations person and developed a department of 15 people in 8 locations across the country responsible for operations, project management, business development, web analytics and financial reporting, becoming Executive Director of Ad Operations and Analytics in early 2007.
Prior to Advance Internet, Rob held a number of positions related to advertising and publishing ranging from electronic prepress to an ad agency multimedia specialist. Rob graduated from Syracuse University in 1990 with a dual major in Producing for Electronic Media/English. Rob currently resides in Hazlet, NJ with his wife Nancy and their three children.
Jennifer Hanks: Vice President, Professional Services
Jennifer joined AdMonsters in 2009 and brings over 10 years of experience in digital media to the organization. She started off her career at Engage Media/Flycast, the first ever internet ad network, where she helped launch and manage the publisher and advertiser side of the b2b and then b2c ad network. After the dotcom 'bust', she helped bring 'brick and mortar' advertisers online with aquisition and list management campaigns at Prospectiv Direct.
In 2004, she joined the New York Times and held many roles there including Director of Ad Operations and Director of Digital Development. In her years at NYT, Jennifer was involved in a multitude of projects including: building a sales support team, implementing new systems (workflow, yield management, billing), and outsourcing. She oversaw business planning, new media (video/mobile), remnant and ad network strategy, and the launch of the NYT Global Edition with International Herald Tribune. Prior to her digital career, Jennifer worked in Hollywood at ICM. Jennifer holds an MSc in Business from the London School of Economics and a BA from Barnard College.
Daniel Halioua: Director of Sales
Daniel grew up in Brooklyn, NY where he still resides a few blocks from the house he grew up in. Daniel joined AdMonsters in early 2010 and brings more than six years of digital media experience to the company. He has previously worked for companies like CBSSports, Operative, & CheckM8 in a range of areas. He has worked in production at CBS Sports and more recently he has been tasked with growing revenues for companies like Operative and Check M8. While at Operative he closed and managed over 60 publisher & agency accounts.
Dan loves traveling and spending time with his family and close friends. He's a music, sports, and food lover and enjoys going out as much as possible.
Charles Rozario: Director of Events
Charles has over a decade of experience in media across print, digital and events. He began his career at the Melbourne Weekly in Australia where he helped launch the print advertising side of the magazine. Since then Charles had worked on a number of broadsheet titles and also managed events in the banking and finance industry.
He later joined the digital media sales team at Monster.com in Sydney. After the close of Monster in Australia, Charles returned to London and has worked across a variety of UK and pan-European events in the b2b space ranging from awards to conferences and forums. In his most recent role at Newsquest owned by Gannett, Charles led the direction and overall commercial profitability of over 30 events for the UK's largest b2b weekly title in the insurance industry, Insurance Times.
Sarah Gomez Kirtcheff: Content & Community Manager
Sarah has been in digital media for eleven years. Originally from the Midwest, she started off her career working in web development and video production. In 2002 while working at Internet Broadcasting (IB), she moved from development to ad operations. There she trafficked for the NBC Owned and Operated websites, helped to migrate the company from DART Enterprise to DART for Publishers and trafficked for NBCOlympics.com during the Athens games.
Sarah eventually moved to New York where she worked as a Sales Engineer for PointRoll, Advertising Technologist at United Business Media and even helped out IB with NBCOlympics.com for the Torino games. Most recently, Sarah was the Product Development Manager at NBC Universal focused mainly on video, mobile and emerging technology advertising initiatives. Sarah graduated from Marquette University with a major in Broadcasting and Electronic Communication and a minor in Computer Science.
Martin Belk: Events Coordinator
Martin has been working in events since graduating Sheffield University in 2002. He began his career in event management at a sports travel & hospitality company in Manchester where he helped grow a small firm into a company representing the travel logistics of some of the areas major professional sporting sides. Martin then moved to London in 2005 to work in conference events for GS1 UK, the UK representation of the most widely used supply chain standards system in the world.
Martin joined AdMonsters in October 2008 and has been a part of the team ever since, dealing with all the day-to-day requirements of all AdMonsters events. Martin spends most of his weekends on the rugby pitches of London, turning out for his beloved Belsize Park RFC and lives with his girlfriend in North London.