Breaking Down Programmatic Quality in Pixalate’s June 2025 Trust Index
Pixalate’s June 2025 rankings spotlights some standouts in programmatic quality. the Here are the top premium pubs across a few key channels with some added context.
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Dark Traffic: How Undetected Ad Blocking Is Costing Publishers Billions
A new dark traffic study from Ad-Shield reveals 976M users are blocking ads without detection—and 57% didn’t choose to.
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Pay to Crawl: Cloudflare Sparks a New AI Monetization Model for Publishers
Cloudflare, a major internet infrastructure provider, has decided to block AI bots from accessing websites unless publishers explicitly allow them to do so.
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Dow Jones’ AI Game Plan: Inside Jesse Waldele’s Strategy For Smarter Ad Ops
As SVP of digital operations and client success at Dow Jones, Jesse Waldele brings a coach’s mindset to everything from cross-functional alignment to client relationships.
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Order Up! GAM’s Offerwall Lets Publishers Cook Their Own Revenue Strategy
Offerwall for Google Ad Manager (GAM) allows readers choose how they unlock articles—watch a quick ad, answer a short survey, drop a micro-payment, or sign up for a subscription.
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Social Platforms Failed GLAAD’s Safety Test. What’s The Lesson For Publishers?
GLAAD's 2025 Social Media Safety Index (SMSI) assesses the safety of six major platforms—TikTok, X, YouTube, Facebook, Instagram, and Threads—specifically for LGBTQ users. Spoiler alert: they all failed the test.
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Fixing the Leaky Revenue Pipe Between Brands and Publishers
Somewhere between an advertiser’s media plan and the publisher’s page, a lot of money seems to disappear. It slips through the cracks of the ad tech supply chain.
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Why Publishers Shouldn’t Pause Cookieless Data Strategies
It’s easy to understand why some publishers feel like pressing pause on cookieless data strategies. A significant portion of ad spend still flows toward third-party cookie-based campaigns.
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🌯 YouTube vs. Ad Blockers: The Arms Race Heats Up Again
The ad-blocker war is heating up again. Again. YouTube just reignited the battle with a series of aggressive moves aimed at curbing ad-blocker usage and steering viewers toward its premium subscription tier.
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The Human Cost Of Google’s Ad Empire
For three weeks, Marketecture Media CEO, veteran ad tech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google.
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