Surprise! Your company just released a new ad-supported product without the knowledge of ad operations. Better hurry and get those ad tags deployed, so you can get rid of those blank ad spaces! To avoid this unwelcome turn of events, it is essential to take proactive management of the whole…
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I went to one of my traffickers to get the scoop on a major campaign that had been canceled. "Yeah," he said, "the cancellation order just came through. No reason given." I started to walk away when he said, "I knew it wasn't going to work anyway." He then went…
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By the time publishers are seriously considering contract management services, they have experienced such operational pain that they are ready to do the proverbial “head nod”. In other words, as an organization they acknowledge the need WITHOUT understanding the implications on operations and workflow. In order to successfully launch contract…
Read MoreThe FTC issued a press release on Wednesday regarding companies that distribute malicious code through advertising: Original Article: Court Halts Bogus Computer Scans MikeOnAds.com summary: FTC lays down the law on Errorsafe/Malvertising Malvertising/Malware continues to plague our industry, hurting the reputation of major publishers, agencies and networks and convincing more…
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This past October was my first opportunity to attend an AdMonsters in Europe and my expectation is that I'd find European ad operation teams dealing with similar issues as we do in the US, but I was excited that perhaps it would present some unique ideas and approaches to these…
Read MoreThe Wall Street Journal is one of the latest to point out that the field of ad networks is overcrowded. Expect a steady stream over the next number of months of ad networks closing their doors, laying people off or consolidating. For ad operations it's important to prepare for the…
Read MoreIn our last update we provided some highlights from Bowen's talk at DPAC II early last week about the need for renewed and increased focus on operational excellence in online ad operations. Later in the week we attended the fourth annual IAB Ad Operations Summit, held October 30, 2008, at…
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