Catch the AdMonsters Professional Services (APS) team at AdMonsters' flagship event, the Publisher Forum in Palm Springs on March 4-7. Book some time with APS to discuss your latest projects and how APS may be able to help. See you in Palm Springs! So the time has come, where you think…
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Included in the latest round of updates for the multi-purpose media platform are the industry’s first real-time brand safety controls, new contextual data from best-of-breed vendors and brand new shiny video advertising optimisation features. The new contextual targeting capabilities in Turn Media Platform increase the relevancy of the ad by…
Read MorePrior to OPS TV in New York in July our friends over at Propeller PR asked business leaders in the advertising technology space what the single biggest challenge for growth in online video advertising in 2012 was going to be. The insightful video below features some of the stars of the online…
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Device identification. You’ve read about it, heard about it or thought about trying it, but maybe you’re still not quite sure of what the benefits are or why you’d consider an alternative to cookies in your online advertising strategy. Cookies, of course, have been the cornerstone of online measurement and…
Read MoreIt's the first AdMonsters event of the year at the Grange Tower Hotel in blustery London. OPS Markets features a wide variety of speakers analyzing the rapid development of data-driven advertising and pondering what's next. The two Gs of AdMonsters' ever-diligent content team – that would be EU Editor Gautam…
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This exclusive interview with Arvind Sethumadhavan, Regional Practice Lead, Social & ROI Analytics, Isobar Asia Pacific, is brought to you by AdMonsters Southeast Asia. AdMonsters Southeast Asia brings commercial directors and operations leaders at the forefront of the field in the region together to lead the discussion on building the market and infrastructure for online…
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At OPS Markets London on Thursday, Feb. 9, Sean Harvey, Business Product Manager for Google DoubleClick, will speak toward the "Audience Opportunity," or how the sell-side can get a leg up in the bustling data trade. In this exclusive Q&A with AdMonsters, he tackles ad servers' biggest challenges at the moment,…
Read MoreMaybe it's early on to be calling it "The Year of..." anything, but all signs are telling us that 2012 is truly going to be the year of Big Data. However, we're not talking about realization of the phenomenon – as DataXu Mobile General Manager Lara Mehanna said last week…
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We sat down with OPS Markets' Keynote Speaker Martin Kelly from Infectious Media and quizzed him on the RTB market place, the digital ad landscape in 2012 and got his predictions for our industry in 2012. RTB really took off in 2011, what do you see happening in a more mature…
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We’ve all heard that the definition of insanity is doing the same thing over and over but expecting different results. The online ad industry is vocal about the need for more brand advertising to move online as consumers tune out offline advertising on TV and in magazines. However, even with…
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