Janes is a veteran in ad tech. Along with his Head of Product role at AdButler, he is a member of the Acceptable Ads Committee and multiple IAB Councils. Recently, he sat down with AdMonsters to talk about the importance of direct relationships between publishers and buyers and how to…
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What a difference a few business quarters make! Back in Q1, all anyone could talk about was an impending recession. The advertising industry expected to take a massive hit as advertisers cut their spending and focused on retail media platforms. We may still have a recession, although as of this…
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Made For Advertising (MFA) sites are becoming more of a problem for the ad tech industry as they increase in prevalence. Currently, MFA sites account for at least one in five online impressions, consuming 15% of global programmatic ad spend and generating 26% more carbon waste than legitimate publisher sites.
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Brooke Edwards-Plant didn’t initially plan on a career in ad tech – when she began her professional journey, the industry was still relatively new. However, despite not studying ad ops in school, she’s worked in the industry for over a decade. Now she is the VP, Global Ad Operations and…
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This week, Google will enable Privacy Sandbox APIs for about 35% of Chrome users. The percentage will rise to 60% by August and about 99% by the end of the year. Topics API enables Chrome to share information with third parties, such as advertisers, while maintaining a certain level of…
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At PubForum, in Coronado Island, California, August 6-9, she will participate in a keynote chat — Growing Your Career Through the RevOps Ranks — alongside her former colleague and now friend, Brooke Edwards-Plant, VP, Global Ad Operations & Revenue Platforms, Condé Nast, highlighting the importance of networking and relationships and learning by doing.
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The Biden administration is demanding safeguards for AI for several reasons, key among them being safety. We’ve all read about instances in which everyday people trusted AI to generate accurate and verified content, which harmed them. The administration wants to ensure that AI systems are adequately tested before being made…
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“In today’s environment, it’s critical to differentiate in some way shape, or form. The consolidation we’ve seen, and the rampant commoditization means publishers and tech platforms need to find a way to stand out,” advised David DiAngelo, Global Vice President of Marketplace Development at Emodo. He recommends the following best…
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Media mix modeling is what most industry professionals call this marketing analytics technique, but market mix modeling is far more descriptive as a term. If we're doing our jobs right, we don't just consider media. We're constantly looking at an entire market—its seasonalities, pricing, promotions, and more. And because we work…
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Upon its debut, Meta's Threads became one of the many platforms designed to take over Twitter's spot in the Mt. Rushmore of social media platforms. Since it is tied directly to millions of users' Instagram accounts, it rapidly hit 100 million users in a record five days, making it a…
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