“There’s so much waste,” a publisher says with a sigh. We’re speaking about guaranteeing digital video against panel-based metrics, and one can’t help but shake their head at the amount publishers have to over-deliver to hit demographics. It’s tough to watch a grown ops professional bawl over their lost margins…
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Editor's Note: Emry DowningHall, Director of StudyBreak Media, will be leading a larger discussion on "tagless" solutions at AdMonsters Publisher Forum in Sonoma from March 1-4. He kindly allowed us to reprint this insightful blog post as a preview to his talk. Got questions? Ask Emry in person at the…
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Gawker co-founder and CEO Nick Denton sent the digital media world into a tizzy Wednesday by announcing he was stepping down as president and replacing himself with a group of senior managing partners to oversee the media empire. As I scrolled through the list of the anointed, I saw one…
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“The good thing is that we are on a vendor stack,” commented Ricardo Collison, VP of Revenue Platforms for CBSi. “The bad thing is that we are on a vendor stack.”A digital totem pole built out of a mishmash of mismatched pieces, the revenue tech stack stands in the center…
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First-party data is oil of the digital media landscape. While all kinds of publishers can claim it, the refinement process, not the drilling, makes the big bucks. Fortunately, technology has improved publishers’ refining abilities, not just in driving revenue from first-party data through on-site advertising as well as selling data to…
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I can’t remember any change in digital media sales that has been as dramatic as the concept of viewability. It paves the way for efficiency and opens the door to exciting metrics – for example, the idea of selling based on attention – which are good for advertisers, agencies and…
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Greetings from the Lone Star State! AdMonsters' 34th Publisher Forum is officially under way in the Texas capital. If you couldn't make it down this time, don't fret. You can stay tuned right here for updates and content from the week. As for missing out on the barbecue, we'll try…
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“This industry is literally 20 years old,” comments Michael Alania, EVP at Outsourced Ad Ops and witness to the at-times insanely rapid evolution of digital advertising and the operations role at its core. “You look at where we are now versus where we’ve come from, it’s pretty staggering. And with…
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In the past, the acronym CPA had a simple connotation for publishers: low payout. Particularly in the post-bubble digital advertising world, CPA campaigns seemed a desperate alternative when CPMs had hit rock bottom. But more than a decade later, Epom Head of Sales Andrew Lebowski argues that in the age…
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The conversation is inevitable. While the phrasing always varies, it starts along these lines:“We have some extra space in the footer, do you think we could squeeze another 728x90 in there?” or maybe, “Most of our article pages extend beyond 1400 pixels, that means we can fit another 160x600 on…
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