AdMonsters started in 1999 with our first Publisher Forum, then known simply as AdMonsters, and this remains our flagship conference for online publishers.While all of our conferences are focused exclusively on online ad operations, the Publisher Forum is even more specific in its focus, with attendance limited to just one…
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With OPS Mobile London conference approaching (May 16th), AdMonsters jumped on the chance to interview Russell Buckely, CMO of Eagle Eye Solutions and one of our Keynote Speakers. We sat down with Russell to discuss his thoughts and predictions about the future of mobile advertising and mobile commerce, focusing on…
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While the primary focus of many data management technologies is to manage data assets for better audience targeting, the capabilities of a data management platform (DMP) go far beyond audience targeting. DMPs and content management systems (CMSs) can work together to deliver relevant content for your site visitors to…
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We sat down with Jay Stevens, Vice-President and General Manager International at the Rubicon Project to talk all things RTB. Jay was one of our fantastic speakers at OPS Markets in London and will also be discussing all things RTB at AdMonsters Sydney. Read the full Q&A below. RTB really took…
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With an increasingly fragmented media landscape (both digital and non-), partnering media-mix modeling and attribution would seem quite advantageous for marketers – hence why it's at the center of version 2.0 of Visual IQ's TrueAttribution technology, which powers the IQ Envoy product suite. Visual IQ Cofounder and CEO Manu Mathew took…
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Device identification. You’ve read about it, heard about it or thought about trying it, but maybe you’re still not quite sure of what the benefits are or why you’d consider an alternative to cookies in your online advertising strategy. Cookies, of course, have been the cornerstone of online measurement and…
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Digital advertising pros who are also Spaghetti Western fans thoroughly enjoyed Grapeshot Chief Executive John Snyder's wonderfully titled OPS Markets session on Thursday, Feb. 9: "The Good, the Bad and the Ugly of Digital Advertising." While we're still trying to talk Snyder into wearing a poncho and chewing a cigarillo during…
Read MoreIt's the first AdMonsters event of the year at the Grange Tower Hotel in blustery London. OPS Markets features a wide variety of speakers analyzing the rapid development of data-driven advertising and pondering what's next. The two Gs of AdMonsters' ever-diligent content team – that would be EU Editor Gautam…
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The role of the ad operations professional is evolving. As data plays an increasingly important role for every advertiser and publisher, the role of ad operations has, in turn, rapidly expanded. It’s no longer enough to just ensure a placement is trafficked correctly and that campaigns are pacing at an…
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This exclusive interview with Arvind Sethumadhavan, Regional Practice Lead, Social & ROI Analytics, Isobar Asia Pacific, is brought to you by AdMonsters Southeast Asia. AdMonsters Southeast Asia brings commercial directors and operations leaders at the forefront of the field in the region together to lead the discussion on building the market and infrastructure for online…
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