Last fall I wrote about my experience at the inaugural OpenCo festival here in San Francisco. OpenCo launched last week with an Indiegogo campaign and a calendar of events covering New York (May 22-24, as part of Internet Week), London (June 6-7), Detroit (September 12-13), and San Francisco (October 9-11). I'm proud…
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Hello, New York! The Monsters have descended on the Big Apple for what's sure to be the best OPS Markets yet. We've got a bevy of industry-leading talent on deck to discuss what's next for the ad operations industry, from monetizing social data to reenergizing programmatic. If you can't make…
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Malvertising is a growing issue among ad-ops professionals. In a survey for our new report, "How to Fight the Growing Threat of Malvertisements", we found that 90 percent of ad ops professionals acknowledge the threat of malvertising, and consider malvertising protection "very important."Check out a November 2012 feature by our business…
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In today’s digital advertising world, fast is key. And, as attention spans shorten, webpages load quicker, and clicks become swifter, advertisers are increasingly vying for consumers’ attention at breakneck speeds. On the sales side, the architecture to buy and sell advertising in a matter of milliseconds is already in place.…
Read MoreAh, Sonoma! Your vineyards so lush, your sun so spicy, your breeze so cold. The Monsters have assembled and after some wine-fueled fracas on Sunday night, we're ready to roll with the Publisher Forum Sonoma agenda. First up, Brian Monahan, EVP and Managing Partner at MAGNA GLOBAL, describing the post-audience…
Read MoreTwitter Opens Up to New EraHas Twitter hopped on the Facebook train? Well, with the release of its own advertising API earlier this week, it may seem like it to some. The much-anticipated API program launched Tuesday to equal parts fanfare and fright. The program offers two APIs, one for…
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The Makegood, the website that provides an inside look into the media advertising industry, and AdMonsters, the global leader in strategic insights on digital media and advertising strategy through its conferences, website, research and consulting services, today announced a marketing partnership where the two organizations will work together to produce…
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Training my new colleague Josh included an intense hour-long powwow where I tried to explain the inner workings of the industry at a relatively high level. Afterward his eyes were as wide as dinner plates and his jaw trembled slightly – I could tell I’d completely overloaded his mind.I hope…
Read MoreStarting the Year in Full GearIt’s been another exciting week for the AdMonsters team. The year’s first Publisher Forum in Sonoma is officially sold out. And, with around 150 confirmed participants landing in Northern California March 3 – March 6, Sonoma is sure to kick off this year’s schedule of…
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In this week's Monster In the Mirror, we feature ad ops industry leader and OPS Markets 2013 speaker Mitchell Weinstein, senior vice president of ad operations at UM. In between working through the "chaos" that is the ad operations industry, Weinstein keeps a fairly tidy workspace. And, as for work…
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