Prior to his OPS Markets NY (April 18!) presentation on taking control of the marketing mix via a DMP, Xaxis Managing Director of North America Paul Dolan stole a few moments to detail the many facets of WPP’s audience buying platform.Xaxis launched as WPP's central audience buying platform last year…
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For the first 14 years of my career, my idea of a large company was 200, perhaps 300 people. My personal sense of scale took a whipping when I decided to go to work at the consumer division of Thomson Reuters, a company that employs 60,000 souls.I walked in with…
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Though thoroughly hyped on their arrival, it's no secret that private exchanges haven't proven themselves revenue powerhouses yet – why that is and what behaviors need to change on the buy and sell sides is something we'll discuss in depth at OPS Markets, April 18 in NYC. Until then, Andrew…
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After years of buildup, 2011 finally felt like a tipping point for mobile in the digital advertising community. If you work on the publishing side, last year probably felt like a time to build – a chance to upgrade your technology stack for mobile environments, select partners, test platforms, define…
Read MorePrior to OPS TV in New York in July our friends over at Propeller PR asked business leaders in the advertising technology space what the single biggest challenge for growth in online video advertising in 2012 was going to be. The insightful video below features some of the stars of the online…
Read MoreIt's the first AdMonsters event of the year at the Grange Tower Hotel in blustery London. OPS Markets features a wide variety of speakers analyzing the rapid development of data-driven advertising and pondering what's next. The two Gs of AdMonsters' ever-diligent content team – that would be EU Editor Gautam…
Read MoreMaybe it's early on to be calling it "The Year of..." anything, but all signs are telling us that 2012 is truly going to be the year of Big Data. However, we're not talking about realization of the phenomenon – as DataXu Mobile General Manager Lara Mehanna said last week…
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The Forrester Wave report on Sell-Side Platforms sets the stage for the publisher ecosystem in 2012 by labeling SSPs a “vital part of the publisher tech stack.” The SSP is an increasingly necessary tool for managing and optimizing a plethora of indirect sales channels – oh, and making sure they’re…
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DataXu, provider of the industry’s no1 ranked DSP today (10 Jan 2012) announced that it had acquired Europe’s leading DSP platform Mexad.Read our Q&A on the thought process behind the decision and more with DataXu’s Vice President of Marketing Jule Ginches below.Rumor has it, DataXu's technology was originally developed for…
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My grandfather was my idol growing up. A man of conviction, intelligence and balance, he was my blueprint for personal and commercial success. While he said many things that I use for personal guidance every day, regarding business he once said, “Vikram, you need to build something. It’s all well…
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