Search results for apachesolr_search/managing demand

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Trading Ideas on Trading Systems

By December 22, 2008

On December 11th, the IAB UK and AdMonsters hosted a technical forum on buy-side trading systems. While I was not able to attend myself, all indications are that the event succeeded in bringing together the relevant stakeholders from leading agencies and media owners in the UK. The two groups collaborated…

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Taking Control of Your Inventory Reports

By December 10, 2008

When it comes to inventory reports, we don’t go far enough in creating the solutions that fit our needs. As an industry, our mindset is to do the best we can, and live with the cards we are dealt by whatever ad serving solution we utilize. But the truth of…

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