Hello, New York! The Monsters have descended on the Big Apple for what's sure to be the best OPS Markets yet. We've got a bevy of industry-leading talent on deck to discuss what's next for the ad operations industry, from monetizing social data to reenergizing programmatic. If you can't make…
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“The truth is, digital media is overpriced.”I believe I flinched a bit as the agency executive made that blunt statement. We were chatting in the wake of a heated conference session about viewability, where the chief concern among the publisher quotient had been are agencies really going to pay more…
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Malvertising is a growing issue among ad-ops professionals. In a survey for our new report, "How to Fight the Growing Threat of Malvertisements", we found that 90 percent of ad ops professionals acknowledge the threat of malvertising, and consider malvertising protection "very important."Check out a November 2012 feature by our business…
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In today’s digital advertising world, fast is key. And, as attention spans shorten, webpages load quicker, and clicks become swifter, advertisers are increasingly vying for consumers’ attention at breakneck speeds. On the sales side, the architecture to buy and sell advertising in a matter of milliseconds is already in place.…
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As I mentioned in the first part of this wrap-up of the Publisher Forum: Sonoma and the Native Advertising Summit, questions surrounding native seem to spring eternal: do utilitarian campaigns perform better than ones that are simply entertaining? As publishers and brands get bolder and wiser, we’ll have much more…
Read MoreAh, Sonoma! Your vineyards so lush, your sun so spicy, your breeze so cold. The Monsters have assembled and after some wine-fueled fracas on Sunday night, we're ready to roll with the Publisher Forum Sonoma agenda. First up, Brian Monahan, EVP and Managing Partner at MAGNA GLOBAL, describing the post-audience…
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Congratulations to the AdMonsters Digital Media Leadership Awards Winners!Last night at the AdMonsters Publisher Forum in Sonoma we announced the winners of our new awards, the AdMonsters Digital Media Leadership Awards.We created the awards to recognize outstanding leaders in the digital advertising community – those who help shape the industry…
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Click Here to Download the Report From the very beginning of AdMonsters Screens in London last November, BBC Worldwide’s Tom Bowman made it clear: TV is not going anywhere. Perhaps a few years before, digital advertising folks had been intrigued by digital video becoming the great slayer of the…
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In our latest Monster In the Mirror, we thought, who better to showcase than our very own Content Czar Rob Beeler. Rob works like a champion, and all you have to do is read below to find out why. Only Rob can make magic from two MacBooks, a ThinkPad, and…
Read MoreStarting the Year in Full GearIt’s been another exciting week for the AdMonsters team. The year’s first Publisher Forum in Sonoma is officially sold out. And, with around 150 confirmed participants landing in Northern California March 3 – March 6, Sonoma is sure to kick off this year’s schedule of…
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