Once upon a time there was a white space, one generated by the need to connect content created, planned and bought by agencies, with online media properties. This need led to the innovation of a technology that enabled the placement of online ads, and that was the beginning of the…
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Change is in the air. The industry standards that control how supply and demand sources connect are about to be updated.New versions of both VPAID and VAST will create more opportunities to deliver engaging advertising and ensure that online video gets more investment and continues to grow its share of…
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UPDATE: The AdMonsters DNT meetup was a rousing three-hour discussion that poured over into a delightful talk over drinks. Our appreciation goes out to all who attended – including representatives from NYTimes, MTV/Viacom, A&E Networks, Clearspring, Gawker and more – with extra thanks to W3C Tracking Protection Working Group Co-Chair…
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For digital media to work, advertisers need to reach and positively engage consumers. There are billions of Internet-connected devices connecting every corner of the world so reach certainly isn’t the issue.The challenge is this: how do we as an industry parlay that massive reach into positive impact? Without the current…
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Monsters Mobilize!I thought of that about three weeks ago and it's been burning to get out ever since.Phew, ok that's out of the way. Welcome to the OPS Mobile NY Live Blog coming to you direct from a somewhat overcast Soho, NY City.Stay tuned for a day of industry leaders,…
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We're very close to kick-off here at OPS Week NY. Some of the brightest minds in the digital ad space are currently milling through the doorway into the impressive space that is 82 Mercer right in the heart of Soho.Looks like we're all set for a day of stellar peer…
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They say it will be a love fest, but we're all secretly hoping for a round of sparring – on Wednesday, April 18 at OPS Markets in New York, Matt Barash, digital media adviser and entreprenuer previously seen at Forbes and Fox Audience Network, will join pal JR Randall, Director…
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Digital media leaders from Neo@Ogilvy, ITV, this fluid world, and others headline two full days of leadership sessions at the first OPS Week London. Accelerate profit growth through OPS. SpeakerLineup Fru Hazlitt Managing Director, Commercial & Online, ITV Richard Wheaton Managing Director, Neo@Ogilvy Russell Buckley Chief Marketing Officer, Eagle Eye…
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Prior to his OPS Markets NY (April 18!) presentation on taking control of the marketing mix via a DMP, Xaxis Managing Director of North America Paul Dolan stole a few moments to detail the many facets of WPP’s audience buying platform.Xaxis launched as WPP's central audience buying platform last year…
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With AdMonsters Brazil right around the corner we took it upon ourselves to give you an preview into what looks set to be the seminal event in the Latin American digital marketing calendar.We sat down with Rodrigo Toledo, General Manager at CUBOCC (colleague of AdMonsters Brazil speaker Rene de Paula)…
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