DataXu, provider of the industry’s no1 ranked DSP today (10 Jan 2012) announced that it had acquired Europe’s leading DSP platform Mexad.Read our Q&A on the thought process behind the decision and more with DataXu’s Vice President of Marketing Jule Ginches below.Rumor has it, DataXu's technology was originally developed for…
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Offering further proof of how much online display technology is inspired by the financial industry, Legolas Media announced numerous agency partners, including Horizon Media, on board with its audience futures marketplace. Employing a complex algorithm that incorporates 10,000 data points regarding audience targeting, Legolas enables publishers to sell guaranteed inventory…
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In this performance-driven medium, the push to increase performance is never-ending. I’ve seen many publishers invest deeply in people, process and technology to increase the revenue a page can yield, independent of the number of times it has been viewed. Today, it’s fairly common to have an internal discipline around…
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My grandfather was my idol growing up. A man of conviction, intelligence and balance, he was my blueprint for personal and commercial success. While he said many things that I use for personal guidance every day, regarding business he once said, “Vikram, you need to build something. It’s all well…
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As we tick away the final days of 2011, hopefully you're planning your New Year's Eve party and not stressing out about yield management in 2012. Over here at AdMonsters, we're pondering the year to come for the ad operations community, and the first step is to examine what happened in…
Read MoreOne of the advantages of having been in the business as long as I have is perspective (okay, hold off on the “old” jokes). Over the past 14 years, I’ve seen a tremendous amount of complexity arise around the lack of interoperability between digital marketing technologies and the sites they…
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Recently the AdMonsters Professional Services team – Kevin LeFew, Zach Morgan and I – had the opportunity to head down to Charlottesville, Va., to speak with a class at the University of Virginia’s McIntire School of Commerce. Having spent my college years at UVA (and McIntire, in particular), I jumped…
Read MoreThe Super Bowl is one of my favorite events of the year, no matter who is playing for the Vince Lombardi trophy. It's simply a great time to catch up with old friends while over-indulging in fattening foods and alcoholic beverages. This year all my buds will gather around my 13-inch…
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It was a cold time in early spring 2007, but a hot time for the ad tech market. Yahoo! was buying Right Media, Google was acquiring DoubleClick and Microsoft was scooping up AdECN and aQuantive. Major media companies were making big bets – $850 million, $3.1 billion, $6.1 billion – to…
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