The following is a continuation of a post written by Hugh Evans recapping a presentation at Publisher Forum EU 12 in June. The real nuts and bolts of what we wanted to cover in our presentation was still to come – the operational challenges that inevitably come along with a…
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As an industry, it’s taken us more than 15 years to get a grip on dealing with remnant ad inventory, but I think there’s finally a light at the end of the tunnel. Over the past two or three years in particular, the R&D that’s gone toward solving this problem…
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This June, a colleague and I were kindly invited to present at AdMonsters’ 12th European Publisher Forum in Prague. We jumped at the chance to speak, and felt we had some important issues to raise surrounding mobile advertising operations; an area so far sparsely covered by any of the major…
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Sweeping generalization time: Publishers focus direct sales efforts on maintaining a $20 CPM and when they can't sell it, throw those impressions to remnant networks and hope they get a $1 CPM for it. As I said, it's a sweeping generalization, but most publishers continue to struggle with getting CPMs…
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Last week was our 12th Publisher Forum in Europe and it was quite frankly a huge success. Prague provided a great location for the event and all of the sessions were quite interactive. I'll be working with the session leaders to see if I can get them to summarize their…
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This past Thursday AdMonsters had our 2nd Ad Ops 360 event in the US. Ad Ops 360 is a special event for us because it's an extension of our training programs and instead of a room full of senior Ad Operations leaders, we have junior and middle level ad ops…
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When selecting an ad platform, publishers must chose between selecting an ASP solution or hosting an in-house solution. For in-house solutions, publishers must also decide if they are going to build it or buy it. Here are some key considerations when entertaining an in-house ad serving platform. In-house solutions require…
Read MorePeter Naylor, SVP of NBC Universal referenced John Lennon's lyrics "Nobody told me there'd be days like these" during his keynote presentation at AdMonsters' 20th Publisher Forum in New Orleans last week. The fact that we are in uncharted waters certainly permeated the entire event, but everyone was focused on…
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Over the next several days, we're going to recap some of the key themes and takeaways from our 20th Publisher Forum in New Orleans last week. It was another 'best yet' event for us and with everything going on in the industry today, it could not have been better timed.…
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All advertisers want to deliver the right message to the right audience. Agencies are looking for new and better targeting options and publishers who are creative can win their business. At eHarmony, we can target online ads based on a combination of over 260 separate demographic, psychographic and interest-based data…
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