This exclusive AdMonsters content is brought to you by OPS Mobile. OPS Mobile will bring digital advertising leaders and ops professionals together to discuss and develop best practices for operational excellence in a world of connected devices. Register today for OPS Mobile, AdMonsters' mobile advertising conference, which will be held…
Read MoreSo, you're about to issue an RFP for ad serving? I'm sure these are words that strike two distinct chords, depending on which side of the business you're involved with. If you're a publisher, these words instantly scream: "Time to do some research on what's happening in the market and…
Read MoreArriving back in Brooklyn, NY, late last night, I fell on my bed, stared at the ceiling and tried to digest all that occurred during AdMonster’s Publisher Forum in Oxford this last week. I had a great deal to roll over in my mind from those intense few days, including…
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The AdMonsters Content Team - Gavin Dunaway, Gautam Srivastava, and Maria Tucker - are excited to bring you this inaugural live blog from the AdMonsters Publisher Forum in sunny Oxford! Stay tuned today for insights and innovations from global leaders in ad operations! The Kick-OffGD9:10 -- Matt O’Neill asks who the…
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AdMonsters connected with Jo Rabin, Director of MobileMonday London to get his take on the state of mobile advertising. Jo will analyze current mobile trends and discuss successful strategies for mobile in his keynote, "Mobile Is Not the Future. It's Now." at the upcoming AdMonsters Publisher Forum in Oxford from…
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This exclusive mobile coverage is brought to you by AdMonsters OPS Mobile. Register today for OPS Mobile, AdMonsters' mobile advertising conference, which will be held December 7, 2011 in New York. Mobile has been dubbed the ‘holy grail’ of advertising given that it is already the most ubiquitous multimedia device…
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Save $100 on Street Fight Summit 2011, Oct. 25-26, NYCIt's pretty clear that 2011 has been an inflection point for location. Local targeting tools on the Web and mobile devices grows easier -- but defining the best strategies to apply them remains an ongoing issue. On Oct. 25 and 26 in…
Read MoreMany digital publishers are experiencing an identity crisis. They’re asking themselves, ‘Am I a digital publisher, or a systems integrator?’ Unfortunately, the answer isn’t clear. As a member of a software company, I find the context of the question the most interesting. Publishers and systems integrators are no longer mutually…
Read MoreIn real estate, they say that location is everything. Real estate agents young and old can preach all day long about how location dictates price and demand and shapes the market. Location has different meanings, and in the world of real estate it’s commonly applied on three different levels: city,…
Read MoreLast week I was fortunate enough to be able to jump down to Mexico City for IAB Mexico's Conecta conference. It was my first visit to Mexico and also my first time at Conecta, and it proved to be a very productive and enjoyable trip. Thanks to my old friend Dave…
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