Strengthen the foundations of online advertisingJoin us for unparalleled peer connections, cutting edge techniques and emerging best practices in online ad serving, targeting, analytics, reporting, trafficking, and technologies at AdMonsters Publisher Forum. AdMonsters started in 1999 with our first Publisher Forum, then known simply as AdMonsters, and this remains our…
Read MoreThe AdMonsters Content Team - Gavin Dunaway, Gautam Srivastava, and Maria Tucker - are excited to bring you this inaugural live blog from the AdMonsters Publisher Forum in sunny Oxford! Stay tuned today for insights and innovations from global leaders in ad operations! The Kick-Off GS9:05 -- Rob Beeler introduces the day…
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The AdMonsters Content Team - Gavin Dunaway, Gautam Srivastava, and Maria Tucker - are excited to bring you this inaugural live blog from the AdMonsters Publisher Forum in sunny Oxford! Stay tuned today for insights and innovations from global leaders in ad operations! The Kick-OffGD9:10 -- Matt O’Neill asks who the…
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In this AdMonsters OPS Mobile Exclusive, AdMonsters connected with Mihael Mikek, CEO and founder of Celtra, to discuss the current challenges facing the mobile industry and the future of mobile as he sees it. Mobile advertising – What are some of the biggest challenges?The biggest challenge of mobile advertising…
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This exclusive mobile coverage is brought to you by AdMonsters OPS Mobile. Register today for OPS Mobile, AdMonsters' mobile advertising conference, which will be held December 7, 2011 in New York. Mobile has been dubbed the ‘holy grail’ of advertising given that it is already the most ubiquitous multimedia device…
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Save $100 on Street Fight Summit 2011, Oct. 25-26, NYCIt's pretty clear that 2011 has been an inflection point for location. Local targeting tools on the Web and mobile devices grows easier -- but defining the best strategies to apply them remains an ongoing issue. On Oct. 25 and 26 in…
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Given the immense popularity of video streaming on mobile devices, mobile video ads will certainly play a large role in shaping the future mobile advertising landscape. In this AdMonsters OPS Mobile exclusive blog post, NBC Universal's James Gaffar discusses the current state of mobile video and the steps needed to…
Read MoreI was recently asked to lead a session "What New Page Designs and New Ad Units Mean for Ad Ops" at Admonsters Publisher Forum held in San Diego this past August. When I was hashing out topics with the organizers, we quickly identified a topic that hit quite close to…
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As AdMonsters OPS Mobile approaches, one of the hottest topics has been monetizing mobile effectively for local advertising. AdMonsters spoke with Shaunak Khire, CEO of Adlibrium, about how mobile can be utilized as a tool to support local commerce and non-profits. Adlibrium uses their marketing platform to support both local…
Read MoreSept 20, 2011, Köln in Partnership with dmexco 2011 AdMonsters OPS Europe event on Sept 20 in Cologne has an incredible lineup of speakers on the agenda, including keynote Dr. Mark Grether, Chief Operating Officer, Xaxis. AdMonsters caught up with Dr. Mark Grether to discuss his keynote address ‘A New…
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