Third-party data can be used to fill in the gaps of your first-party data, such as qualifying leads or modeling lookalike audiences. A combination of both data types helps you engage better with your current customers, and also get your message in front of new ones. But third-party data has…
Read MoreAdMonsters January 24, 2019 How Do I Know Data Is Quality? Third-party data can be used to fill in the gaps of your first-party data, such as qualifying leads or modeling lookalike audiences. A combination of both data types helps you engage better with your current customers, and also…
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GDPR compliance means companies must obtain consent when collecting personal data from their website visitors. Sounds like a big headache, right? But wait, it's easier than you think. The IAB GDPR Transparency and Consent Framework is the Interactive Advertising Bureau’s solution to help publishers tell visitors what data is being…
Read MoreAdMonsters January 17, 2019 What is the IAB Consent Framework? GDPR compliance means companies must obtain consent when collecting personal data from their website visitors. Sounds like a big headache, right? But wait, it's easier than you think. The IAB GDPR Transparency and Consent Framework is the Interactive Advertising…
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Delivering relevant and contextual content and truly targeted advertising is a big challenge. Often it's a problem of not using the right tools in the right way. Andrew Beehler, Sr. Manager Programmatic & Yield Operations at Digital Trends shares how to integrate the usefulness of a CDP with the best…
Read MoreAdMonsters January 11, 2019 AdMonsters 2018 Salary Survey Is Here! 2019, despite all the gloomy news and overall uncertainty, publisher revenue specialists are surprisingly upbeat. The data we collected shows that 21% of respondents who answered the 2018 AdMonsters North American Publisher Salary Survey said they were fully satisfied…
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In the ad ops industry (aka “online ad operations," “online advertising operations," “ad operations,” “online ad ops," and “ops” in the trade)—things keep changing all the time. There’s a new regulation here, some new tech to learn about there and then a bunch of rejiggering the pipes to keep apace.…
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More than ever, audience segmentation is a viable path to increasing revenue for publishers, especially publishers who can effectively leverage first-party data both on-site and off-site. That was an essential piece of Madhura Sengupta’s —former Director of Ad Product Technology at Edmunds.com—talk, “Mastering the Sell Side and Buying Side of…
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The spread of bad ads is pretty bad in general, but since 2017— throughout the security software industry — cryptojacking has been known as the Evil Overlord (most menacing and most prevalent) of all cyber threats. Hackers looking to get rich quick from mining cryptocurrency illegally are the culprits, and…
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Worried that mobile traffic's rise will decrease desktop revenue? It just might, but there are definitely loads of opportunities -- like working with news aggregators and social networks -- to make up for the loss while meeting your audience on their mobile-first journey.
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