The Sunday Times recently ran a story about how ordinary families could make money out of YouTube's new policy of rewarding those who upload popular videos with a share of the revenue optimised against that content. To illustrate the point, the writer hung the story on the success of the…
Read MoreAt the back of every publisher’s mind is a question: “Does my revenue reflect the true value of my inventory?” In far too many cases the answer is either “no” or “I wish I knew!” So how can publishers feel confident that they’re selling the right inventory to the right…
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This exclusive AdMonsters content is brought to you by OPS Mobile. OPS Mobile will bring digital advertising leaders and ops professionals together to discuss and develop best practices for operational excellence in a world of connected devices. Register today for OPS Mobile, AdMonsters' mobile advertising conference, which will be held…
Read MoreSo, you're about to issue an RFP for ad serving? I'm sure these are words that strike two distinct chords, depending on which side of the business you're involved with. If you're a publisher, these words instantly scream: "Time to do some research on what's happening in the market and…
Read MoreStrengthen the foundations of online advertisingJoin us for unparalleled peer connections, cutting edge techniques and emerging best practices in online ad serving, targeting, analytics, reporting, trafficking, and technologies at AdMonsters Publisher Forum. AdMonsters started in 1999 with our first Publisher Forum, then known simply as AdMonsters, and this remains our…
Read MoreThe AdMonsters Content Team - Gavin Dunaway, Gautam Srivastava, and Maria Tucker - are excited to bring you this inaugural live blog from the AdMonsters Publisher Forum in sunny Oxford! Stay tuned today for insights and innovations from global leaders in ad operations! The Kick-Off GS9:05 -- Rob Beeler introduces the day…
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The AdMonsters Content Team - Gavin Dunaway, Gautam Srivastava, and Maria Tucker - are excited to bring you this inaugural live blog from the AdMonsters Publisher Forum in sunny Oxford! Stay tuned today for insights and innovations from global leaders in ad operations! The Kick-OffGD9:10 -- Matt O’Neill asks who the…
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In this AdMonsters OPS Mobile Exclusive, AdMonsters connected with Mihael Mikek, CEO and founder of Celtra, to discuss the current challenges facing the mobile industry and the future of mobile as he sees it. Mobile advertising – What are some of the biggest challenges?The biggest challenge of mobile advertising…
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This exclusive mobile coverage is brought to you by AdMonsters OPS Mobile. Register today for OPS Mobile, AdMonsters' mobile advertising conference, which will be held December 7, 2011 in New York. Mobile has been dubbed the ‘holy grail’ of advertising given that it is already the most ubiquitous multimedia device…
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Save $100 on Street Fight Summit 2011, Oct. 25-26, NYCIt's pretty clear that 2011 has been an inflection point for location. Local targeting tools on the Web and mobile devices grows easier -- but defining the best strategies to apply them remains an ongoing issue. On Oct. 25 and 26 in…
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