By the time publishers are seriously considering contract management services, they have experienced such operational pain that they are ready to do the proverbial “head nod”. In other words, as an organization they acknowledge the need WITHOUT understanding the implications on operations and workflow. In order to successfully launch contract…
Read More
When it comes to inventory reports, we don’t go far enough in creating the solutions that fit our needs. As an industry, our mindset is to do the best we can, and live with the cards we are dealt by whatever ad serving solution we utilize. But the truth of…
Read MoreIn our last update we provided some highlights from Bowen's talk at DPAC II early last week about the need for renewed and increased focus on operational excellence in online ad operations. Later in the week we attended the fourth annual IAB Ad Operations Summit, held October 30, 2008, at…
Read More