Oregon. On June 22, 2023, the Oregon state legislature passed Oregon Consumer Privacy Act (OCPA) (SB 619). It is the eleventh state in the US to do so and the sixth this year. The Oregon Consumer Privacy Act (OCPA) is notable because it’s the strongest bill passed to date.
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July 05, 2023 Google’s Q1 2024 Cookie Deadline Did Google Violate Its Video Ad Standards? Around the Water Cooler Is Google’s Q1 2024 Cookie Deadline a Mistake? The Google cookie deprecation countdown clock is inching closer and closer to its final tick. While many are testing their post-cookie solutions, some…
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The Federal Trade Commission (FTC) filed a lawsuit against Amazon, accusing the company of signing users up for Prime without their knowledge. Now, when any website only provides a halfway decent ad experience, they can fall on the crutch of, "At least I didn't sign my users up for a…
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CTV is now in more than 90% of US households, creating a tremendous opportunity for advertisers to engage with new audiences. This is especially true for non-gaming apps, which can leverage the mobile gaming apps’ technology, strategies, and tactics to acquire high-value users on CTV and beyond.
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The tech titan Google has found itself in another antitrust debacle. The EU dropped a bombshell, charging them with violating EU antitrust laws. Google's dominance in online advertising has led them down a slippery slope, undercutting their competitors left and right.
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In a discussion at AdMonsters Ops in NYC titled, “Generational Diversity for the Win,” Amy He, Industry Analyst Lead at Morning Consult; Josef Najim, Global Programmatic and Partnerships Lead with Reuters; William Won, Senior Director, Sales Operations for Brainly; and AdMonsters’ own Content Manager Yakira Young broke down the generational…
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At an AdMonsters Ops session on June 6th, “AI + Malvertising = ?,” attendees heard from Jerome Dangu, Chief Technology Officer and Co-Founder, Confiant, and Louis-David Mangin, CEO and Co-Founder, Confiant, about how AI is affecting ad tech and how we can stay aware of what is to come.
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As a veteran of the ad tech industry, Brian O’Kelley has seen many changes over the years and hopes to be at the forefront of the next big change that the industry, and indeed the world, needs – a way to do business that is good for both profit and…
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As the ecosystem prepares for cookie deprecation, the analytical eye can spot this trend through the string of post-cookie solutions — data clean rooms, alternative IDs, and Seller Defined Audiences. Is this the way to go?
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The ad tech industry is growing on a massive scale, it is expected to grow 5.9% YoY (according to an IAB report). To keep up with such scale and the complex nature of the industry, folks should be prepared to also face the unique challenges that come with it. Transparency…
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